Various styles and sizes created for various projects.
Elements: Website, Custom Typography
This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2013 at DDB Chicago for the launch of McDonald's new Egg White Delight sandwich and other egg white breakfast offerings. The idea was to "flip" the original breakfast sandwich to showcase the new egg white substitution. I designed the website and created each of the custom typographic copy lock ups. This execution was also freatured on mobile devices as well.
Custom illustrations designed for the 2012 national McDonald's campaign
This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2012 at DDB Chicago for the annual launch of the McDonald's McRib sandwich. The selection of illustrations below were created by myself while the remain cards were designed by the über talented Minna Sponholz.
Elements: Identity-Business Cards-Menu-Packaging
Blue Rock Coffee Bar is an in process coffee company start-up located in Seattle, Washington. I was approached to create an identity and package design that would resonate with young urban professionals in the downtown area looking for a coffee brand alternative.
The design is based from the strong geometric shapes of a rock executed in a modern way by using a tangram pattern and cyan blue and black colors.
This project was created as a fictitious subprogram for a local homeless organization in Salt Lake City that provides free meals for those in need throughout the city. I wanted the name and color choices to evoke a sense of warmth and community while clearly expressing what the program was all about.
I wanted the packaging products to be practical, which is what drove the design to be so clean and simple. The website is an extension of that design system providing the user with straightforward information about the program and how to get involved.
Elements: Logo-Badges-Leave Behind-Citation-Website-iPhone App
This project was created in order to bring awareness to the danger that sugar has in our everyday lives. The overall goal was to create a large-scale dialog about sugar using a fictional “squad” that is committed to handing out “citations” to our common hidden sugar foods.
Because sugar is known as one of the “silent killers” The Squad will be mysterious night avengers, targeting grocery stores, vending machines around local schools, and movie theaters. The muted color palette will effectively stand out against the brightly colored packages of the “offenders”.
This fictitious soap brand was created in order to showcase hand-developed typography. Because the soap is targeted towards children, I used bright colors and fun names to help grab the child’s attention while helping them be excited to use the product.
Elements: Print - iPhone App - Web - Point of Sale
BIG IDEA: With hundreds of soft drink choices out there, 7up has faded into the masses and is no longer fresh in the mind of the consumer.
EXECUTION: Create a campaign for 7up using a redesigned logo and create a series of ads talking about the "up" factor of 7up.
Elements: Print - Web
BIG IDEA: When you register at a store like Home Depot, all of the gifts you receive will be useful and wanted.
EXECUTION: Create a campaign showing the benefits of registering at a store that has something for both the bride and the groom.
After being around for years, Illy coffee needed a modern brand refresh. Using design styles inspired by Italian art deco, I was able to create an identity that reflects its Italian roots and pays homage to art and coffee.
Elements: Label, Packaging
This generic graffiti remover brand needed a facelift. Using a visual interpretation of what the product does, this packaging will stand apart from its competitors and give a fresh face to an otherwise boring product.
Elements: Publication Design
A publication design based on the Three Wise Monkeys originating from Japan. The binding and design integrates Japanese characters and a modern look using san serif type and bold, simple use of color. The book is hand bound and includes two vellum fly pages to add depth and visual interest.
BIG IDEA: There is a relationship between the creative aspect of making film and making fine wine.
EXECUTION: Create a mini print campaign using a parody of classic movie posters and slightly alter their visual representation in order to show the connection between that particular movie and wine.
Elements: Point of Sale - Print - Alternative Media Placement
BIG IDEA: You touch scary germs everyday and don’t wash your hands afterwards.
EXECUTION: Create a series of outdoor posters that show germs in their “scary” state and make the consumer think about what they are touching.
Elements: Print - Outdoor - Point of Sale - Web
BIG IDEA: Life throws us all curve balls sometimes but that doesn’t mean we have to let that stop us from being optimistic.
EXECUTION: Using typography appropriate to the headline I created a campaign of things that could ruin your day but when you stop and eat Kettle Chips, you sweeten your perspective to view the bad thing as something pleasant.
Elements:Poster-Invitation-Menu-Thank You Gift
For a faculty family picnic I designed a group of items that would evoke vintage classic America. The invitation is printed on a brown paper lunch bag, a unique twist on “picnic”. All elements work together as a system and will transport the attendee back to a traditional Fourth of July block party picnic.