Elements: Website, Email, Quiz
For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media.
Emails were also sent out as part of the experience for both the personalized result and to the general audience who may have not taken the quiz.
I designed the entire experience along with Maria McNamara (CW) and art directed the photoshoot to go along with the overarching summer campaign.