A selection of videos that I concepted, storyboarded, and art directed along with copywriter Maria McNamara.
While at the Starbucks Global Creative Studio the Teavana marketing team sent a brief for a how-to brew tea video. Instead of completing this request as a one-off I went the extra mile to develop a core branded strategy that we could use as a guide for this and all future videos.
Props, transitions, angles, and color were all a part of the art direction strategy. Making the extra effort in this first video helped to save time by having a set style in every other video; eliminated ambiguity for the marketing team; helped them feel more confident with the final outcome; and provided a clear vision for all creatives involved at the shoot.
