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CASANDRA.STRAUS
  • WORK
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THE NEIGHBORHOOD HAND UP

Elements:Logo-Stickers-Website-Packaging

This project was created as a fictitious subprogram for a local homeless organization in Salt Lake City that provides free meals for those in need throughout the city. I wanted the name and color choices to evoke a sense of warmth and community while clearly expressing what the program was all about. 

I wanted the packaging products to be practical, which is what drove the design to be so clean and simple. The website is an extension of that design system providing the user with straightforward information about the program and how to get involved.

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