Elements: Digital Gift Guide, Email, Website Marketing, Video Shoot, Photoshoot
A small selection of assets created for the 2016 holiday season for Teavana.
The retail concept for the season was “ALL WRAPPED UP IN FESTIVI-TEA”. The digital creative team wanted to capture that sparkle and spirit using saturated colors, shiny textures, and celebratory typography.
Initial brief to asset hand off was 2 months. During that time I worked closely with copywriter Maria McNamara to develop a digital gift guide experience through wireframes and working with developers to execute the final website, concepted and art directed 3 photoshoots, a recipe video, and created numerous assets to support the holiday season across digital channels including email.
